Cyndi became a fan of Taylor Maid Farms after tasting our coffee at local institutions like Wildflower Bakery and Sebastopol Cookie Company. Upon hearing about our naming contest, Cyndi suggested “Coleman Valley”- the name of a scenic Sonoma County biking trial. We loved Cyndi’s idea, so we ran with it! Her name inspired a titular epiphany for Taylor Maid Farms’ Roastmaster Joshua Shaw, creator of our new espresso. With Coleman Valley in mind, Josh pondered the espresso’s juicy-sweet flavor profile. And then it hit him. There was another iconic biking trail whose name would capture the essence of our espresso: Sweetwater. And that, friends, is the name that just felt good in the soul. True to our word, Cyndi won 25 lbs. of espresso for home consumption, a treat she is already sharing with colleagues. “I served Sweetwater Espresso today at a work meeting…French pressed with oatmeal cookies. Somehow everyone said yes to whatever I asked! It must have been the coffee.” Must have been.
A NAME IS BORN: THE STORY BEHIND SWEETWATER ESPRESSO
By kara | Published: October 8, 2012